Sans Normal Hidid 13 is a regular weight, normal width, monoline, upright, short x-height font.
Keywords: children’s media, packaging, posters, headlines, ui labels, friendly, playful, casual, approachable, hand-drawn, approachability, informality, readability, personality, rounded, soft, open apertures, humanist, quirky.
This typeface features rounded, monoline strokes with softly blunted terminals and gently irregular, hand-drawn geometry. Curves are prominent and smooth (notably in C, G, O, and S), while straight strokes retain a slight organic wobble that keeps the texture lively. Proportions feel compact with a modest x-height and generous bowls, and spacing is even enough to read cleanly while still showing a relaxed, informal rhythm. Figures are simple and rounded, with clear differentiation and a consistent stroke finish across the set.
Well-suited for children’s and family-facing design, lighthearted branding, and packaging where a friendly tone is important. It also works for posters, short headlines, and UI labels that benefit from a soft, approachable texture, and can hold up in paragraph samples when set with comfortable size and spacing.
The overall tone is warm and informal, leaning toward a friendly, everyday voice rather than a clinical or corporate one. Its subtle irregularities and rounded finishing convey a playful, human presence that feels conversational and inviting.
The design appears intended to combine the clarity of a simple sans with the charm of a hand-drawn feel. By keeping strokes consistent and forms rounded while allowing slight irregularity, it aims to read easily while projecting warmth and personality.
Letterforms favor open apertures and uncomplicated construction, which helps maintain legibility in running text. The uppercase reads clean and steady, while the lowercase introduces more personality through simplified shapes and soft joins, reinforcing the casual texture in longer paragraphs.