Sans Other Ismoz 2 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: posters, packaging, headlines, kids, branding, playful, quirky, friendly, handmade, casual, approachability, distinctiveness, handmade feel, display impact, bouncy, rounded, asymmetric, informal, cartoonish.
This font is a compact sans with a hand-drawn, slightly wobbly construction and gently uneven curves. Strokes stay largely monoline with softly rounded terminals, while subtle tilt and off-axis bowls add a lively, imperfect rhythm. Proportions feel tight and efficient, with simple geometric cores that are intentionally irregularized; counters remain open and legible despite the quirky shaping. The figures are bold and straightforward, matching the letterforms’ chunky, rounded feel and mild baseline bounce in text.
It works best for short-to-medium headlines, posters, packaging, and brand marks that benefit from an informal, upbeat tone. It can also suit kids-oriented materials, casual editorial callouts, and social graphics where a friendly, handmade texture is desirable.
The overall tone is lighthearted and approachable, with a casual, handmade character that reads as playful rather than polished. Its irregularities give it a personable, slightly mischievous voice suited to friendly messaging and youthful, informal branding.
The design appears intended to deliver a distinctive, approachable sans voice by combining simple forms with deliberate irregularity. It prioritizes character and warmth over strict geometric precision, creating an energetic texture that stands out in display use.
In running text, the uneven curvature and occasional asymmetry become more noticeable, creating a gentle, animated texture across lines. The design keeps details minimal, relying on broad shapes and consistent stroke weight to maintain clarity while preserving its quirky personality.