Sans Normal Voluz 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'Branding SF' by Latinotype, 'Open Sans Soft' by Matteson Typographics, and 'Core Sans M' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, branding, playful, sporty, friendly, retro, impact, approachability, energy, display, rounded, soft, chunky, bouncy, informal.
A heavy, rounded sans with a pronounced rightward slant and soft, swollen terminals. Strokes are thick and largely uniform, with broad curves and tight interior counters that keep the silhouettes compact and punchy. The forms lean on simple geometric construction—oval bowls and smooth joins—while the italic angle and slightly uneven, hand-cut rhythm add energy. Numerals and capitals share the same dense, blunted character, producing a strong, blocky texture in text.
Best suited to short, high-impact settings such as headlines, posters, product packaging, and logo or wordmark work where its bold, rounded silhouettes can carry the design. It also fits playful branding and promotional graphics that benefit from an energetic italic feel and strong presence.
The overall tone is upbeat and approachable, with a lively, sporty cadence that feels casual rather than formal. Its chunky curves and italic motion give it a retro advertising flavor, suggesting speed, fun, and friendliness.
The design appears intended to deliver maximum visual impact with friendly, rounded geometry and an energetic slant, balancing sturdy weight with a smooth, approachable voice. It prioritizes attention-grabbing display readability and a fun, retro-leaning personality over quiet text neutrality.
At display sizes the rounded corners and compact counters create bold, high-impact word shapes; in longer lines the dense weight and narrow apertures can make spacing feel tight, especially in letters with small openings like e, a, and s. The slanted, energetic posture is consistent across caps, lowercase, and figures, helping headlines feel cohesive.