Sans Normal Seguf 3 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, packaging, posters, editorial, friendly, approachable, casual, clean, playful, approachability, readability, simplicity, modernity, versatility, rounded terminals, soft corners, humanist, open apertures, monoline.
A softly rounded sans with monoline strokes and gently tapered, rounded terminals. The overall construction leans on simple geometric curves while keeping a subtly hand-drawn, humanist rhythm in the joins and diagonals. Counters are open and generously shaped, with smooth bowls and straightforward stems that avoid sharp corners. Figures are clear and uncomplicated, matching the letterforms with consistent stroke behavior and calm spacing.
Well suited to interface text and product copy where a neutral but welcoming voice is needed. It also works for branding, packaging, and signage that benefits from soft, rounded letterforms, and can hold up in short editorial passages thanks to its open counters and straightforward shapes.
The tone is warm and easygoing, combining modern simplicity with a lightly informal, personable feel. Its rounded endings and smooth curves give it a friendly presence without becoming cute or overly stylized, making it feel inviting and readable.
The design appears intended to provide a clean, everyday sans that feels friendlier than a strictly geometric style. By pairing circular bowls with rounded terminals and a gently humanist rhythm, it aims for broad readability while adding a subtle, informal charm.
Capitals maintain a clean, even silhouette with rounded shoulders and smooth curves, while lowercase forms keep a simple, legible structure. Diagonals and junctions stay soft rather than crisp, reinforcing the font’s approachable character in longer text settings.