Script Pugay 12 is a bold, narrow, high contrast, upright, short x-height font.
Keywords: branding, packaging, posters, invitations, social media, friendly, playful, handmade, warm, whimsical, handwritten feel, expressive display, friendly tone, brush lettering, brushy, rounded, bouncy, looping, textured.
A lively brush-script with thick, inky primary strokes and sharp, tapered entries and exits that suggest pressure changes from a pointed brush or marker. Letterforms are generally upright with a narrow overall footprint, rounded terminals, and frequent loops in capitals and ascenders/descenders. Strokes show subtle irregularities and slight wobble that reinforce a hand-rendered feel, while spacing and proportions remain consistent enough for smooth word shapes in running text. Numerals and capitals are bold and compact, with occasional decorative hooks and swashes that add rhythm without overwhelming the line.
This font suits branding and packaging that want a handcrafted touch, as well as posters, headings, and promotional graphics where bold, brushy letterforms can carry personality. It also works well for invitations, greeting-style designs, and social media quotes where an informal script voice is desired.
The font reads as upbeat and personable, combining a casual handmade charm with a slightly polished, sign-painter energy. Its looping capitals and bouncy curves give it a cheerful, inviting tone suited to friendly messages and expressive branding.
The design appears intended to emulate confident brush lettering in a compact, upright script, balancing expressive loops and thick–thin movement with readable, repeatable forms for display-oriented typography.
Capitals are notably more decorative than the lowercase, with prominent loops and occasional flourish-like cross strokes. The lowercase stays relatively simple and legible, with rounded bowls and soft joins, making it workable for short passages while still feeling distinctly handwritten.