Slab Square Jora 1 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, branding, retro, friendly, confident, playful, sturdy, attention, nostalgia, approachability, impact, display, slab serif, rounded slabs, soft corners, bracketless, ball terminals.
A heavy slab-serif design with compact proportions, soft corners, and mostly unbracketed serifs that read as flat slabs with subtle rounding. Strokes are robust with moderate contrast and clear, sculpted joins; counters stay open but feel slightly compressed by the weight. Many terminals and serifs have a gently bulbous, cushioned finish, giving the shapes a carved, poster-like solidity. Uppercase forms are broad and steady, while lowercase shows a sturdy, slightly condensed rhythm with a single-storey "a" and a simple, workmanlike texture in running text.
Best suited to display work where strong presence and a friendly retro character are desirable, such as headlines, posters, brand marks, menus, packaging, and storefront or wayfinding signage. It can work for short paragraphs or pull quotes when a bold, textured typographic voice is needed, but its heavy strokes and distinctive slabs are most effective at larger sizes.
The overall tone is warm and assertive, combining a vintage headline feel with an approachable, slightly whimsical softness. It suggests classic print ephemera—posters, signage, and packaging—without becoming overly formal. The weight and rounded slab details create a confident, friendly voice that stands out at display sizes.
The design appears intended to deliver a bold, recognizable slab-serif voice with softened geometry for approachability. It balances sturdy, square-ended construction with rounded finishing details to create a vintage-inspired display face that remains readable and personable.
The figures are bold and rounded, matching the letterforms with strong baseline presence and consistent slab treatment. Curved letters like C, G, O, and S maintain smooth bowls with thickened terminals, while pointed forms (V/W/X/Y) keep their angles but remain softened at ends. In the text sample, spacing reads intentionally generous for a heavy slab, supporting legibility and maintaining an even, punchy color.