Print Ihdot 7 is a regular weight, normal width, medium contrast, italic, short x-height font.
Keywords: branding, packaging, posters, headlines, greeting cards, friendly, casual, playful, handmade, lively, handmade feel, casual voice, expressive display, friendly branding, brushy, rounded, bouncy, informal, smooth.
A slanted, brush-pen styled script with unconnected letters and softly swelling strokes that taper at terminals. Forms are rounded and slightly irregular, with a buoyant baseline and noticeable rhythm changes from letter to letter that preserve a natural handwritten feel. Uppercase characters are larger and more gestural, while lowercase stays compact with a comparatively low x-height; counters are generally open and shapes lean toward simplified, readable silhouettes. Numerals follow the same brushed construction with curved shoulders and gentle modulation, keeping the texture consistent in running text.
Well suited to display roles where an informal, handwritten impression is desirable—such as brand marks, packaging callouts, posters, invitations, greeting cards, and social media graphics. It can also work for short blurbs or pull quotes where a friendly, crafted voice is needed, especially at moderate-to-large sizes.
The overall tone is warm and personable, conveying an easygoing, conversational voice. Its energetic slant and brushy movement feel spontaneous and human, lending a friendly charm rather than formality or precision.
The design appears intended to capture a casual brush-written look with a consistent rightward slant and smooth, rounded strokes. It prioritizes warmth and personality over rigid uniformity, aiming for an approachable, expressive texture in display settings.
Spacing and widths vary in a hand-drawn way, creating a lively texture that works best when the natural unevenness is part of the intended character. Stroke endings often finish in rounded flicks, and many joins are implied rather than connected, helping maintain clarity despite the cursive influence.