Serif Normal Lemay 3 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'FF Milo Serif' by FontFont, 'Alkes' by Fontfabric, 'Kiperman' by Harbor Type, and 'Artigo' by Nova Type Foundry (names referenced only for comparison).
Keywords: headlines, editorial, book covers, magazines, posters, authoritative, traditional, bookish, formal, impact, readability, tradition, authority, bracketed, robust, high-clarity, sturdy, ink-trapless.
A robust text serif with compact, bracketed serifs and thickened strokes that give the letterforms a solid, dark color on the page. Curves are generously rounded and counters are open, while joins and terminals stay clean and conventional rather than calligraphic. Capitals feel broad and stable with a restrained, classical skeleton; lowercase forms are straightforward with a two‑storey “a,” a compact “e,” and a gently angled crossbar on “t.” Numerals are sturdy and highly readable, matching the same sober, print-oriented rhythm.
Well suited to editorial headlines, book and magazine titles, and other display-forward settings where a classic serif voice is needed with extra weight and impact. It can also support short blocks of text—such as pull quotes, subheads, or packaging copy—where a dense, confident texture is desirable.
The overall tone is traditional and editorial, projecting authority and familiarity. Its strong presence and steady rhythm suggest trustworthiness and seriousness rather than playfulness, aligning well with classic publishing aesthetics.
The design appears intended to deliver a familiar, classical serif structure with added heft for emphasis, prioritizing strong page presence and dependable readability. It aims to feel at home in traditional print and editorial contexts while remaining versatile for modern branded typography.
The heavy typographic color and relatively short, firm serifs help maintain clarity at display sizes while still reading like a conventional book serif. Spacing and shapes appear designed for even texture in paragraphs, with no exaggerated quirks or decorative swashes.