Serif Flared Vivy 9 is a regular weight, very narrow, low contrast, upright, normal x-height font.
Keywords: editorial, book text, magazines, headlines, packaging, classic, literary, formal, refined, space saving, classic voice, print texture, editorial tone, flared serifs, bracketed serifs, condensed, tall capitals, crisp terminals.
A condensed serif with tall, narrow proportions and a steady, low-contrast stroke. The serifs are subtly flared and lightly bracketed, with tapered stroke endings that give vertical stems a chiseled, calligraphic finish. Curves are compact and controlled, counters are relatively tight, and the overall rhythm is vertical and disciplined. The lowercase shows a moderate x-height with slender ascenders/descenders, while numerals follow the same narrow, upright structure for a cohesive texture in text.
It performs well in space-conscious settings where a classic serif voice is desired, such as magazine typography, book work, and newspaper-style layouts. The narrow letterforms can also be effective for headlines, subheads, and packaging where you want a traditional tone while fitting more characters into limited width.
The tone is traditional and editorial, balancing formality with a slightly crafted, old-style print feel. Its narrow stance and crisp, flared detailing suggest seriousness and restraint, suited to content that aims to feel established and curated rather than casual.
The design appears intended to provide a compact, readable serif with a refined, slightly flared finish—offering a traditional publishing feel while optimizing horizontal economy. Its controlled contrast and consistent structure prioritize steady texture and compositional efficiency.
In running text the font builds a dark, efficient column with consistent vertical emphasis. The flare at terminals adds character without introducing high contrast, helping it retain a stable, even color while still reading as distinctly serifed and typographic.