Sans Normal Lomip 12 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Duplet Open' by Indian Type Foundry; 'Avenir Next Cyrillic', 'Avenir Next Hebrew', and 'Avenir Next World' by Linotype; 'Futura SB' by Scangraphic Digital Type Collection; and 'Fenomen Sans' by Signature Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, assertive, energetic, modern, friendly, impact, motion, display, brand-forward, legibility, slanted, geometric, rounded, compact counters, high impact.
A heavy, slanted sans with broad proportions and rounded, geometric construction. Strokes are uniform and dense, with smooth curves and squared-off terminals that keep forms crisp. Counters are relatively tight in letters like a, e, and s, and the overall rhythm is compact and punchy, emphasizing mass and silhouette. Numerals follow the same stout, rounded logic, staying bold and highly legible at display sizes.
Best suited to bold headlines, posters, and attention-grabbing promotional layouts where the slant can add momentum. It also fits sporty or street-leaning branding, packaging, and large-format signage where strong silhouettes and simple forms help messages land quickly.
The tone is confident and high-energy, with a forward-leaning motion that reads as fast and driven. Rounded shapes keep it approachable rather than severe, balancing toughness with a friendly, contemporary feel.
The design appears intended to deliver maximum visual punch in a compact, forward-leaning style. Its rounded geometry and uniform stroke treatment suggest a focus on contemporary branding and display typography that feels energetic and approachable.
The set shows consistent slant across both cases, with strong, simple shapes that prioritize impact over fine detail. The design’s density and tight apertures suggest it will feel most at home where big, immediate readability is needed.