Sans Other Falu 7 is a very bold, wide, very high contrast, italic, tall x-height font.
Keywords: logotypes, posters, headlines, sports branding, game ui, futuristic, techno, motorsport, industrial, aggressive, impact, speed cue, tech aesthetic, display focus, branding, angular, oblique, condensed counters, squared curves, hard corners.
A sharply oblique, geometric sans with blocky construction and squared-off curves. Strokes are heavy with crisp, abrupt terminals and frequent diagonal cuts that create a fast, forward-leaning silhouette. Counters are compact and often rectangular, and several forms rely on cut-ins and notches rather than smooth transitions. The overall rhythm is tight and mechanical, with distinctive, stylized shapes in letters like S, G, and R and similarly angular figures in the numerals.
Best suited to short, prominent settings such as logos, titles, posters, packaging callouts, and sports or esports identity work. It can also work for game/interface headers and tech-themed graphics where bold, angular letterforms are a feature. For longer text, it will be more effective in larger sizes with generous spacing.
The font projects speed and impact, reading as assertive and engineered rather than neutral. Its hard angles and slanted stance evoke sci‑fi interfaces, racing graphics, and high-energy branding where a tense, futuristic tone is desired.
The design appears intended to deliver a distinctive, speed-driven display voice using geometric, cut-corner construction and compact counters. It prioritizes a strong, modern silhouette and a cohesive techno aesthetic over conventional, text-oriented neutrality.
Lowercase and uppercase share a unified, modular feel, with many letters built from straight segments and squared bowls. The design favors strong silhouettes over conventional readability at small sizes, and the oblique angle is integral to the identity rather than a simple slant.