Sans Normal Sugej 10 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, sturdy, clean, clarity, approachability, impact, versatility, readability, rounded, soft terminals, open counters, even color, high legibility.
A heavy, clean-lined sans with softly rounded terminals and generous, open internal spaces. Strokes are fairly even with subtle modulation, producing a consistent, solid text color. The shapes lean on broad curves and clear geometry, with wide bowls and open apertures that keep letters like C, S, and e readable at display and text sizes. Spacing feels steady and uncompressed, with straightforward, workmanlike proportions and simple, uncluttered joins.
Well suited to headlines, subheads, and short-to-medium text where a strong, legible tone is needed. Its open forms and even rhythm make it a good candidate for branding systems, packaging, and signage that must reproduce reliably across sizes and materials. It can also serve as a readable companion in editorial layouts when used with comfortable spacing.
The overall tone is confident and contemporary, with a friendly softness from the rounded edges. It reads as practical and approachable rather than technical or austere, making it feel reliable and easygoing in longer passages. The weight gives it a strong voice suited to attention-getting headlines without becoming aggressive.
The design appears intended to provide a modern, highly legible sans with a sturdy footprint and a softened edge. It balances geometric clarity with approachable curves to work across both promotional display and practical reading contexts.
The lowercase shows a clear, traditional rhythm with a two-story a and single-story g, supporting comfortable reading. Numerals are bold and straightforward with stable silhouettes, and the punctuation in the sample appears robust enough to hold up at larger sizes. Overall consistency across curves and verticals suggests a design aimed at clarity and dependable presence.