Sans Normal Lagor 2 is a very bold, wide, low contrast, italic, tall x-height font.
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, modern, friendly, impact, momentum, approachability, modernity, geometric, rounded, oblique, soft corners, compact apertures.
A heavy, oblique sans with broad proportions and rounded geometry. Strokes are monolinear with smooth joins and softened corners, giving the forms a clean, solid silhouette. Counters are fairly tight and apertures tend toward closed, which increases density and impact, while the spacing feels intentionally snug for bold headline setting. The lowercase shows a tall x-height and simple, largely single-storey constructions, and the numerals match the same wide, sturdy rhythm with minimal modulation.
Best suited to short, high-impact copy such as headlines, posters, and prominent UI or campaign messaging. Its energetic slant and chunky forms also fit branding in sports, fitness, and streetwear contexts, and it can work well on packaging or signage where bold presence and quick recognition are priorities.
The overall tone is confident and energetic, with a forward-leaning stance that reads as fast and contemporary. Rounded curves keep it approachable, balancing the weight with a friendly, accessible feel rather than a harsh or industrial one.
The design appears intended to deliver maximum impact with a forward-moving, contemporary voice while staying approachable through rounded, geometric shaping. It prioritizes bold readability and a cohesive oblique rhythm for attention-grabbing display typography.
The oblique angle is consistent across capitals, lowercase, and numerals, creating a cohesive directional slant in text. Wide bowls and generous curves help maintain clarity at large sizes, though the tighter counters and closed apertures suggest it will look best with ample size and breathing room rather than dense, small settings.