Serif Normal Ugrov 10 is a very light, normal width, medium contrast, upright, normal x-height font.
Keywords: editorial, book text, magazine, invitations, branding, elegant, literary, airy, refined, classical, elegance, tradition, readability, refinement, editorial tone, hairline, bracketed, crisp, graceful, high-waisted.
A delicate serif with very thin strokes and crisp, bracketed serifs. The letterforms show a restrained, classical construction with generous counters and a calm, even rhythm in text. Curves are smooth and slightly calligraphic in their modulation, while joins and terminals stay sharp and clean. Proportions feel balanced with moderately tall capitals and a steady, readable lowercase; figures are oldstyle-leaning in feel with light, open shapes that match the overall finesse.
This font is well suited to editorial settings where a polished, classic voice is needed, such as books, magazines, and cultural print materials. It can also work for upscale invitations and identity systems when set with ample size and leading to preserve its fine details.
The tone is refined and literary, suggesting sophistication without heaviness. Its light touch and poised detailing read as formal and cultured, suited to quiet luxury rather than bold display.
The design appears intended to evoke traditional text-serifs with a lighter, more fashion-forward refinement, prioritizing elegance and a smooth reading rhythm over robustness. Its detailing suggests use in high-end print and carefully set typography where subtle contrast and crisp serifs can be appreciated.
In the grid, individual glyphs maintain consistent serif treatment and stroke endings, producing a cohesive texture in the paragraph sample. The thin horizontals and hairline details give a bright, spacious color on the page, with a slightly sparkling effect at larger sizes.