Serif Flared Imlov 7 is a light, normal width, high contrast, italic, normal x-height font.
Keywords: headlines, editorial, fashion, posters, invitations, elegant, poetic, refined, display elegance, editorial tone, luxury branding, calligraphic flair, calligraphic, swashy, tapered, crisp, graceful.
A high-contrast italic serif with sharply tapered strokes and flared terminals that expand subtly at stroke endings. Letterforms lean consistently with a fluid, calligraphic rhythm, combining thin hairlines with confident, wedge-like thick strokes. Serifs read as pointed and blade-like rather than blocky, and many joins and curves end in fine, sharp tips that give the design a crisp, incisive finish. Lowercase forms are compact and energetic, with a single-storey a and g and a long, elegant f; numerals echo the same contrast and tapering, with a slightly decorative, display-oriented presence.
Best suited to headlines, decks, pull quotes, and other display roles where its contrast and sharp terminals can be appreciated. It works well for fashion and culture editorial design, boutique branding, event collateral, and refined packaging. For longer passages, it will be most comfortable at generous sizes and with enough line spacing to preserve the delicate hairlines.
The overall tone is stylish and cultivated, with a distinctly editorial sophistication. Its brisk, slanted motion and sharp detailing evoke luxury, fashion, and literary polish more than utilitarian text setting. The voice feels dramatic yet controlled—more boutique magazine than textbook.
This font appears designed to deliver a refined italic voice with a modern, fashion-forward edge—prioritizing graceful movement, crisp contrast, and flared finishing over neutral readability. It aims to feel premium and expressive while staying disciplined in structure and spacing.
The design’s thin hairlines and pointed terminals create a bright, sparkling texture in larger sizes, while the strong diagonals (notably in v, w, y, and z) add pace and personality. The set reads cohesive across caps, lowercase, and figures, maintaining the same crisp contrast and flared finishing throughout.