Sans Contrasted Yalu 7 is a regular weight, normal width, very high contrast, italic, normal x-height font visually similar to 'Mansel' by Prominent and Affluent (names referenced only for comparison).
Keywords: headlines, magazine, branding, packaging, posters, fashion, editorial, dramatic, refined, expressive, luxury feel, editorial impact, expressive italic, display contrast, hairline joins, sheared, calligraphic, crisp, high-waist capitals.
This typeface is a sharply sheared italic with pronounced thick–thin modulation and frequent hairline connections. Letterforms show a lively, calligraphic rhythm: heavy strokes are wedge-like and crisp, while thin strokes taper quickly and sometimes nearly vanish at joins. Capitals feel tall and poised with strong diagonal stress, and round letters (like O/C/G) read as elegant ovals with tight, high-contrast contours. The lowercase keeps a moderate x-height and uses smooth, continuous curves with pointed terminals and occasional ball-like finishing on forms such as the f and r, giving the design a distinctly drawn, brush-pen energy while remaining clean and controlled.
Best suited for display typography where contrast and slant can be appreciated—magazine headlines, fashion and beauty branding, premium packaging, and poster titles. It can also work for short lead-ins, pull quotes, or elegant captions when set with generous size and spacing to preserve its thin details.
The overall tone is sophisticated and theatrical, with the kind of polished drama associated with luxury, fashion, and cultural editorial design. Its steep slant and sparkling hairlines create a sense of speed and flair, while the crisp structure maintains a composed, upscale feel.
The design appears intended to deliver a modern, editorial italic that feels luxurious and expressive without becoming overly ornamental. It prioritizes visual sparkle and movement through strong diagonal stress and hairline tapers, aiming for high-impact typography in brand-forward contexts.
The strongest visual signature is the combination of energetic swash-like entry/exit strokes with very thin internal links, which produces a shimmering texture in text. At smaller sizes, the finest hairlines may visually recede, while at display sizes the contrast and tapering details become a key feature. Numerals follow the same italic, high-contrast logic, pairing bold main strokes with delicate linking lines.