Sans Superellipse Jaho 7 is a very bold, wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, sports branding, signage, packaging, industrial, athletic, techy, blocky, retro, impact, clarity, modernity, branding, squared-round, compact, geometric, sturdy, poster-like.
A heavy, geometric sans built from squared-round (superellipse) shapes, with large counters and strongly rounded corners that keep the mass feeling controlled rather than soft. Strokes are uniform and substantial, terminals are blunt, and curves resolve into rounded-rectangle geometry (notably in O/C/G and the numerals). The lowercase is compact with a tall x-height and short ascenders/descenders, creating dense, rectangular word shapes; apertures and joins are tight but readable at display sizes. Overall spacing appears firm and even, emphasizing solid silhouettes and a steady horizontal rhythm.
Best suited to display work where weight and geometry can carry the message—headlines, posters, sports and team identities, bold packaging, and wayfinding/signage. It can also serve short UI labels or badges where a compact, high-contrast-in-size silhouette is desirable, but it is less ideal for long-form reading due to its dense, blocky texture.
The tone is forceful and utilitarian, with a sporty, industrial confidence. Its squared-round geometry gives it a contemporary, tech-forward edge while still nodding to retro signage and athletic branding aesthetics.
The design appears intended to deliver maximum presence with clean, modern geometry: a squared-round, no-nonsense sans that stays legible through large counters and simplified structure while projecting strength and impact in large sizes.
The capitals read like engineered blocks, while the lowercase maintains the same squarish, rounded logic, producing cohesive texture in headlines. Numerals are similarly chunky and geometric, matching the letterforms for bold, high-impact data or numbering.