Sans Normal Efmot 10 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Fusion Collection' by Blaze Type, 'Forme Grotesque' and 'Forme Grotesque Variable' by Colophon Foundry, 'Helvetica Now' by Monotype, and 'Nomina' by Tokotype (names referenced only for comparison).
Keywords: ui labels, infographics, branding, headlines, posters, modern, clean, technical, neutral, airy, emphasis, modernization, clarity, motion, oblique, geometric, monoline, open apertures, rounded terminals.
This is a slanted, monoline sans with largely geometric construction and smooth, elliptical curves. Strokes stay even in thickness with minimal modulation, and terminals are clean and generally rounded, giving the forms a polished, engineered finish. Uppercase shapes feel wide and open with generous counters, while lowercase forms maintain a straightforward, uncluttered rhythm; the single-storey a and g reinforce the contemporary, simplified drawing. Figures are clear and neatly proportioned, with oval bowls and consistent stroke behavior that keeps texture light and orderly in running text.
It suits interfaces, dashboards, and infographic labeling where a clean oblique sans can add emphasis without heaviness. The open shapes and steady rhythm also work well for contemporary branding, short marketing copy, and headline settings where a sleek, forward-leaning tone is desired.
The overall tone is modern and matter-of-fact, with a calm, streamlined character rather than expressive calligraphy. Its oblique stance adds forward motion and a mild sense of speed, while the geometric curves keep the voice precise and professional.
The design appears intended as a contemporary oblique companion with a geometric, low-friction reading texture—prioritizing clarity, consistency, and a sense of motion over decorative detail. Its simplified lowercase and even stroke color suggest a focus on versatile, modern communication across display and text sizes.
Spacing and sidebearings appear even, producing a smooth diagonal flow across words without becoming crowded. The slant is consistent across cases and numerals, and the round forms (O/Q/0 and the bowls in b/d/p/q) read especially cleanly, supporting a crisp on-page presence.