Sans Other Amref 18 is a very bold, narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, kids, stickers, playful, bouncy, cartoon, friendly, quirky, add charm, feel handmade, grab attention, lighten tone, chunky, rounded, informal, handcut, irregular.
A chunky, heavy sans with softly rounded corners and an intentionally uneven, hand-cut silhouette. Strokes stay broadly consistent in thickness, with subtle wobble and irregular joins that create a lively rhythm. Counters are compact and rounded, and many letters show slightly tilted terminals or asymmetrical curves, giving the set a casual, crafted feel. Overall spacing reads tight and energetic, with narrow proportions and small apertures that emphasize a bold, blocky texture in text.
Best suited to short display settings where its bold, quirky silhouettes can carry personality—posters, packaging, event promos, kids-oriented materials, and punchy social graphics. It works especially well for logos or titles that want a handmade, comedic presence, and is less ideal for long-form reading where the dense texture may feel heavy.
The tone is upbeat and humorous, with a handmade charm that feels kid-friendly and lighthearted rather than strict or technical. Its irregularities add personality and movement, suggesting a fun, approachable voice suited to playful branding and expressive headlines.
The design appears intended as a characterful display sans that prioritizes warmth and humor over geometric precision, using controlled irregularity to mimic hand-drawn or cut-out lettering while maintaining clear, simple letterforms.
The numerals and capitals match the same cut-paper irregularity, keeping the texture consistent across the set. At smaller sizes the dense weight and compact counters can darken quickly, while larger sizes showcase the quirky shapes and lively baseline feel.