Sans Normal Lyriw 10 is a very bold, normal width, low contrast, italic, tall x-height font visually similar to 'FF Zwo' by FontFont, 'Calton' by LetterMaker, 'Mundo Sans' by Monotype, 'Mato Sans' by Picador, and 'Knedle' by Sudetype (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, punchy, playful, confident, friendly, impact, energy, approachability, display clarity, brand voice, oblique, rounded, compact, bouncy, soft corners.
A heavy, oblique sans with broad, rounded forms and softened corners that keep the weight feeling approachable rather than rigid. Strokes are consistently thick with minimal modulation, and counters are fairly open for the mass, giving letters like O, P, and R clear interior space. Uppercase shapes read sturdy and geometric, while lowercase introduces more bounce through single-storey a and g and a rounded, compact rhythm. Terminals are clean and slightly curved, and the numerals are bold and simplified, matching the letters’ solid silhouette.
Best suited for headlines, short copy, and bold identity work where impact and momentum are priorities. It works well on posters, packaging, event graphics, and sports or lifestyle branding, and can also serve for emphatic UI labels or signage when set with comfortable spacing.
The overall tone is energetic and outgoing, with a sporty, poster-forward presence. Its slanted stance and substantial weight make it feel assertive and dynamic, while the rounded construction adds a friendly, informal edge.
The design appears intended to deliver maximum impact with a forward-leaning, energetic voice while maintaining approachable, rounded letterforms for friendly readability. It balances a sturdy uppercase with a more playful lowercase to support expressive, brandable typography.
The oblique angle is pronounced enough to create forward motion in running text, and the heavy weight produces strong word shapes at display sizes. The lowercase set feels especially compact and lively, which can add character in short phrases and branding.