Sans Normal Piben 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Pluto' by HVD Fonts, 'Corporative Soft' by Latinotype, 'Binate' by Monotype, 'Conneqt' by Roman Melikhov, and 'Puck' by Type.p (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, branding, friendly, playful, chunky, retro, approachable, friendly impact, soft display, playful branding, retro charm, rounded, soft, bulky, bouncy, cartoonish.
A heavy, rounded sans with soft corners and generously filled-in counters. Strokes are consistently thick with minimal modulation, and joins are smooth, giving letters a molded, slightly “puffy” silhouette. The proportions feel spacious with broad bowls and wide curves; terminals are blunt and rounded rather than sharply cut. Lowercase forms are simple and sturdy, with single-storey a and g, round dots on i/j, and compact descenders that keep lines feeling dense and even.
Best suited for short-form display use such as headlines, posters, packaging, and brand marks where a bold, friendly personality is desired. It can also work for signage or social graphics at larger sizes where its rounded details and counters remain clearly readable.
The overall tone is warm and informal, leaning playful and slightly retro. Its inflated shapes and soft geometry feel welcoming and lighthearted, suggesting a friendly voice rather than a technical or corporate one.
This design appears intended to deliver maximum impact with an inviting, softened look—combining strong weight with rounded construction to feel playful and accessible while staying clean and sans-driven.
In text settings the heavy color creates strong presence and close inter-letter whitespace, which can make paragraphs feel compact. Numerals share the same rounded, chunky construction, with especially prominent curves in 2, 3, 5, and 9 that reinforce the upbeat character.