Sans Normal Kebag 14 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Agilita', 'Metro Nova', and 'Metro Office' by Linotype; 'Gina' by Tipo Pèpel; and 'Calluna Sans' by exljbris (names referenced only for comparison).
Keywords: headlines, posters, sports branding, advertising, packaging, dynamic, sporty, assertive, modern, energetic, impact, momentum, modern branding, display clarity, slanted, geometric, smooth, compact, clean.
A slanted sans with a compact, forward-leaning stance and smooth, rounded construction. Strokes are thick and even, with minimal visible contrast and gently softened joins that keep the texture cohesive at display sizes. Counters are generally tight and apertures tend toward the closed side, producing a dense, high-impact rhythm across words. Uppercase forms feel sturdy and slightly condensed in presence, while the lowercase keeps simple, single-storey shapes and clean terminals for a straightforward, contemporary look.
Best suited to headlines, posters, and short bursts of copy where strong emphasis is desired. Its compact, energetic texture works well for sports branding, promotional advertising, and packaging callouts, especially in larger sizes where its rounded geometry and tight rhythm read cleanly.
The overall tone is energetic and urgent, with a sporty, action-oriented feel driven by the pronounced slant and heavy presence. It reads as confident and promotional, leaning more toward punchy communication than quiet neutrality.
The design appears intended to deliver a modern, high-impact italic voice that stays clean and controlled rather than calligraphic. Its rounded, low-contrast construction and compact spacing suggest a focus on bold display typography for branding and promotional messaging.
The slant is consistent across capitals, lowercase, and figures, helping lines of text maintain momentum. Curved letters (like C, O, S) stay smooth and continuous, while diagonals (like V, W, X, Y) emphasize speed and direction. Numerals are clear and sturdy, matching the same compact, forward-leaning rhythm as the letters.