Sans Normal Reriv 2 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Apercu Condensed' by Colophon Foundry, 'Bartholeme Sans' by Galapagos, 'LCT Picon' by LCT, 'Autovia' by Santi Rey, 'Sans Beam' by Stawix, and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, retro, approachable, casual, friendly display, space saving, high impact, brand voice, rounded, soft, chunky, compact, clean.
This typeface features thick, even strokes with generously rounded terminals and softened corners throughout. Letterforms are compact and slightly condensed, with broad curves and minimal modulation that give the shapes a solid, blocky presence. Counters are relatively tight (notably in bowls like B, P, and 8), while joints and diagonals (K, R, W) are smoothed to maintain a consistent, cushioned silhouette. Lowercase forms stay simple and open, with single-storey a and g and a short-armed r that reinforces the straightforward construction.
It works best for short to medium-length text at display sizes, such as headlines, posters, logos, packaging, and storefront or wayfinding signage where a friendly, attention-getting voice is desired. The compact proportions and sturdy shapes also suit badges, labels, and UI headers where space is limited but presence is needed.
The overall tone is warm and approachable, reading as upbeat and informal rather than technical or severe. Its rounded geometry and sturdy weight suggest a friendly, slightly retro sensibility that feels at home in lighthearted, consumer-facing design.
The design appears intended to deliver high-impact readability with an inviting, rounded character, balancing strong silhouette recognition with soft, contemporary curves. It prioritizes a cohesive, easygoing texture across both uppercase and lowercase for versatile display use.
The figures are heavy and clear with rounded shoulders and stable footing, making them visually consistent with the letters. The ampersand is bold and compact, matching the font’s overall chunky rhythm and softened detailing.