Sans Normal Omgaw 3 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'AC 1928' by Antoine Crama; 'Bluteau Arabic Sans', 'Bluteau Hebrew Sans', and 'Bluteau Sans' by DSType; 'Agilita' by Linotype; 'Ni Sans' and 'Quire Sans' by Monotype; 'Immanent' by Paulo Goode; and 'Calluna Sans' by exljbris (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, confident, modern, approachable, playful, impact, approachability, clarity, modernity, rounded, open, clean, sturdy, geometric.
A heavy, rounded sans with smooth, continuous curves and a largely monolinear feel. Counters are generous and open, with broadly circular construction in letters like O, C, and G, and straightforward, unembellished joins throughout. Terminals are clean and blunt, and the overall rhythm is compact and steady, with wide bowls and clear interior space that keeps the texture from feeling clogged at large sizes.
Best suited to headlines, brand marks, packaging, and signage where strong presence and easy readability are priorities. It also works well for short UI labels or callouts at larger sizes, where its open counters and rounded structure keep it clear and approachable.
The tone is upbeat and dependable: bold enough to feel assertive, but softened by rounded forms that read as friendly rather than severe. It suggests contemporary, accessible communication with a slight playful warmth.
This design appears intended to deliver high-impact communication with a friendly, contemporary character—prioritizing clarity, simple geometry, and a welcoming visual voice for prominent text settings.
The lowercase shows single-storey forms where expected (notably a and g), reinforcing a casual, modern voice. Numerals are sturdy and highly legible, with simple silhouettes and consistent stroke presence that suits display-oriented use.