Cursive Ruleb 12 is a regular weight, narrow, high contrast, upright, short x-height font.
Keywords: packaging, social posts, greeting cards, quotes, branding, friendly, playful, casual, handmade, warm, human touch, approachability, casual emphasis, cheerful tone, craft aesthetic, brushy, rounded, bouncy, informal, monoline-ish.
A lively handwriting script with rounded terminals, looped forms, and a gently bouncing baseline. Strokes read as pen- or brush-drawn, with visible modulation between thicker downstrokes and lighter connecting strokes, creating an energetic rhythm. Letterforms are compact and slightly tall in proportion, with narrow counters and simplified, highly legible shapes that keep the texture even in longer lines. Capitals are straightforward and upright with soft curves, while lowercase includes frequent entry/exit strokes and occasional joins, reinforcing a continuous handwritten flow.
Well suited for short-to-medium display text such as packaging labels, café or boutique branding, social media graphics, greeting cards, invitations, and pull quotes. It performs best when given comfortable tracking and size, where its loops and stroke modulation can stay clear.
The overall tone is approachable and upbeat, conveying an informal, personal voice. Its smooth curves and soft finishes give it a welcoming, conversational feel suited to cheerful messaging rather than formal text.
Designed to mimic neat, modern handwriting with a friendly script flow—prioritizing readability while retaining the spontaneity and charm of hand-drawn lettering.
Distinctive looped characters (notably in forms like g, y, and the ampersand) add personality without becoming overly ornate. Numerals share the same handwritten logic, with rounded shapes and consistent stroke behavior that blends well with the letters.