Sans Normal Ogma 1 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'PT Root' by ParaType, 'Identidad' by Punchform, and 'Eastlane' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, loud, playful, impact, clarity, modernity, approachability, geometric, rounded, blocky, sturdy, compact.
A heavy, geometric sans with rounded bowls and predominantly straight, orthogonal joins. Curves are broad and smooth, terminals are clean and unadorned, and counters stay open despite the dense weight. Proportions lean broad, with circular forms (O, C, G) reading close to true geometric shapes and a generally even, consistent rhythm across the set. Numerals are similarly robust and simplified, built from the same thick strokes and generous curves for clear, punchy silhouettes.
Best suited to short, high-visibility settings such as headlines, posters, storefront or event signage, and bold branding moments where immediate impact matters. It also works well for packaging and social graphics, especially where a compact message needs strong presence and quick legibility.
The tone is assertive and high-impact while staying approachable due to its rounded geometry. It feels contemporary and utilitarian, with a straightforward, no-nonsense presence that reads as bold, energetic, and slightly playful in larger sizes.
The design appears intended as a high-impact geometric sans for display typography—prioritizing bold silhouettes, consistent construction, and straightforward readability over delicate detailing. Its broad, rounded forms suggest an aim for modern versatility with an approachable edge.
At text sizes the weight produces strong color on the page, so spacing and line breaks become visually prominent. The simplified, geometric construction gives headings a consistent, poster-like uniformity, and the large, dark shapes emphasize word silhouettes over fine detail.