Serif Normal Etgah 2 is a regular weight, normal width, very high contrast, italic, normal x-height font.
Keywords: headlines, editorial, fashion, luxury branding, packaging, luxury, dramatic, refined, elegance, contrast, editorial flair, premium branding, expressive italic, calligraphic, hairline, bracketed, tapered, swashy.
This is a sharply slanted serif with pronounced thick–thin modulation and crisp hairline terminals. Stems and diagonals carry broad, brush-like thick strokes that taper quickly into needle-fine serifs and entry/exit strokes, producing a sparkling, high-contrast rhythm. Serifs appear bracketed and often wedge-like, with many forms ending in slender flicks rather than blunt terminals. The lowercase shows a flowing, calligraphic construction with generous curves and occasional swash-like finishes (notably in letters such as j, y, and z), while the caps maintain an elegant, editorial presence with clean, sculpted outlines. Numerals follow the same contrast pattern, mixing sturdy main strokes with delicate hairlines for a refined, display-leaning texture.
This style is well suited to magazine headlines, pull quotes, and other editorial typography where contrast and motion are desired. It can also support luxury branding elements—logotypes, invitations, beauty and fragrance packaging—especially when used at display sizes that preserve its fine hairlines and tapered terminals.
The overall tone is polished and upscale, with a distinctly editorial and fashion-forward character. Its dramatic contrast and pointed finishing details feel expressive and sophisticated, suggesting high-end branding and refined headlines rather than utilitarian text.
The design appears intended to merge classic serif structure with a distinctly calligraphic italic energy, prioritizing elegance, contrast, and expressive finishing. It aims to deliver a premium, attention-grabbing voice while retaining recognizable, conventional serif letterforms for readable display typography.
In setting, the font creates strong word-shapes through its consistent rightward slant and lively stroke tapering. The delicate hairlines and sharp joins heighten elegance but also make the design feel more at home at larger sizes where its fine details can remain clear.