Sans Rounded Vema 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Whitney' by Hoefler & Co., 'Sebino Soft' by Nine Font, and 'Plusquam Sans' by Typolis (names referenced only for comparison).
Keywords: headlines, logos, packaging, posters, social graphics, friendly, playful, approachable, soft, chunky, soft impact, friendly branding, display emphasis, playful tone, rounded, bubbly, blunt, compact, high impact.
A heavy, rounded sans with thick, even strokes and smoothly curved terminals throughout. Counters are generally compact and simplified, giving letters a solid, blocky presence and strong color on the page. The uppercase forms are broad and stable with gently softened corners, while the lowercase leans toward single‑storey constructions (notably the a and g) and short, rounded joins. Details like the bulbous dots on i/j and the soft, curved tail on Q reinforce the consistently pillow-like geometry and display-forward rhythm.
Best suited to bold headlines and short bursts of copy where its rounded mass can work as a graphic element. It fits branding and logo work, packaging, posters, and social media graphics that benefit from an approachable, playful tone. For longer reading, it performs best at larger sizes with comfortable line spacing.
The overall tone is warm and informal, with a cartoonish softness that reads as inviting rather than strict or technical. Its chunky shapes and rounded endings create a cheerful, kid-friendly voice that feels contemporary and upbeat.
Likely designed to deliver a strong, high-impact sans that stays friendly through rounded terminals and simplified, compact counters. The emphasis appears to be on immediate legibility at display sizes and a soft, contemporary personality for upbeat branding.
Spacing appears generous enough for headlines, but the dense interiors and tight counters can start to merge at smaller sizes. Numerals match the letterforms in weight and roundness, keeping a consistent, friendly texture across mixed text.