Sans Normal Edmim 2 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Divenire' by CAST (names referenced only for comparison).
Keywords: ui text, editorial, branding, marketing, signage, casual, friendly, contemporary, approachable, lively, everyday italic, friendly tone, readable text, modern utility, soft geometry, monolinear, rounded, slanted, humanist, open apertures.
A slanted sans with monolinear strokes and softly rounded terminals. The shapes lean consistently forward, with open counters and generous inner space that keeps forms clear at text sizes. Curves are smooth and slightly elliptical, while straight strokes remain clean and even, producing a steady rhythm across words. Proportions feel balanced with a moderate x-height and unobtrusive ascenders/descenders, and the figures follow the same simple, open construction for easy alignment in running text.
Works well for interface copy, product messaging, and general editorial text where a friendly, energetic voice is desired. It can also serve branding and short headlines that benefit from a modern italic emphasis while remaining readable in paragraphs and mixed-case settings.
The overall tone is informal and welcoming, with a subtle handwritten ease without becoming script-like. Its forward slant adds motion and a conversational feel, making it read as modern and personable rather than strict or technical.
Likely intended as a versatile everyday italic sans that brings warmth and motion to neutral layouts. The design prioritizes smooth curves, open shapes, and consistent slant to deliver clear reading with a light, approachable personality.
Letterforms favor clarity over sharp detailing, with minimal decoration and consistent stroke endings that avoid harsh corners. The italic construction looks built-in rather than mechanically skewed, maintaining smooth joins and stable spacing across the sample text.