Sans Superellipse Ikkij 7 is a very bold, wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, packaging, sportswear, punchy, sporty, playful, retro, sturdy, impact, brand voice, display clarity, graphic punch, blocky, rounded, compact, blunt, high-impact.
A heavy, rounded-rectangle sans with a distinctly squarish superellipse skeleton and tightly controlled curves. Strokes are thick and confident, with blunt terminals and minimal internal detailing; counters tend to be small and rounded, reinforcing a dense, ink-trap-free silhouette. The overall construction leans wide with a strong horizontal stance, while lowercase forms keep a tall, sturdy presence and simple apertures. Numerals and capitals share the same compact, block-forward geometry for a highly uniform, poster-ready texture.
Best suited to short-form display settings such as headlines, posters, identity wordmarks, and packaging where strong shapes can carry the design. It also fits sports and entertainment graphics, bold UI banners, and punchy social media titles where compact, high-impact lettering is desirable.
The tone is bold and extroverted, combining a friendly roundedness with an assertive, industrial block feel. It reads as energetic and contemporary with a hint of retro athletic and arcade signage, making messages feel loud, direct, and upbeat.
The design appears intended to maximize impact and legibility at large sizes through simplified, squared-rounded forms and dense color on the page. Its consistent superellipse geometry suggests a goal of creating a distinctive, friendly-but-tough display voice that feels modern and graphic.
The font’s rhythm is driven by large outer radii and squared-off bowls, producing a consistent “soft slab” impression without actual serifs. Tight counters and heavy joins increase visual weight quickly, so spacing and line length will strongly affect readability at smaller sizes.