Sans Normal Ifrim 2 is a regular weight, wide, low contrast, italic, normal x-height font.
Keywords: branding, packaging, advertising, headlines, posters, friendly, modern, casual, approachable, clean, approachability, modernization, smooth readability, casual tone, rounded, soft, humanist, open, airy.
This typeface is a slanted sans with soft, rounded terminals and smoothly curved bowls. Strokes stay even and calm throughout, with gently modulated curves rather than sharp joins, giving letters a fluid, continuous feel. Proportions read on the broad side with open counters and generous interior space; circular forms (like O/o and 8) are notably round and stable. The overall rhythm is relaxed and slightly informal, with simplified, single-storey lowercase forms and numerals that follow the same rounded, streamlined construction.
It suits brand identities and packaging that want a modern, approachable voice, and it works well for headlines, posters, and promotional copy where a clean but personable slanted sans is desired. The rounded forms and open counters also make it a solid choice for short UI labels or signage that benefits from a friendly, non-clinical tone.
The tone is friendly and contemporary, with an easygoing, conversational character. Its rounded geometry and steady stroke weight make it feel welcoming rather than technical, while the consistent slant adds motion and energy without becoming expressive or calligraphic.
The design appears intended to combine modern sans clarity with a softer, more human feel through rounded construction and a steady, unified slant. It prioritizes an inviting texture and smooth readability over sharp geometric precision or high-contrast drama.
The slant is consistent across uppercase, lowercase, and figures, helping text blocks feel cohesive. Curves dominate the construction, and terminals tend to resolve with soft endings that reduce visual tension in running text. The wide set and open apertures support an airy, legible texture at display and short-text sizes.