Sans Superellipse Jusu 7 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Fat Albert BT' by Bitstream, 'Barion' by Drizy Font, 'HS Hope R' and 'HS Hope S' by Hiba Studio, and 'FTY Konkrete' by The Fontry (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, sports, industrial, retro, assertive, playful, blocky, impact, signage, branding, retro flavor, compact display, rounded corners, soft-rectilinear, compact, high-impact, sturdy.
A heavy, block-constructed sans with superelliptical geometry: rounded-rectangle bowls, squared-off terminals, and consistently softened corners. Strokes are thick and even, with tight internal counters that stay open via squared apertures and small rectangular cut-ins. Curves resolve into flat-ish shoulders rather than true circles, giving letters a compressed, machined rhythm. The lowercase is compact and sturdy, with single-storey forms and simplified joins that keep silhouettes bold and uncluttered at display sizes.
Best suited to headlines, posters, and branding where a bold, compact wordmark look is desired. It can work well on packaging, labels, and event or sports promotions that benefit from a sturdy, high-contrast silhouette. In longer paragraphs it will feel dense, but short bursts of copy and titling remain highly legible and distinctive.
The overall tone is forceful and attention-grabbing, but the rounded corners and squarish curves add a friendly, slightly playful edge. It reads as retro-industrial—part poster headline, part arcade/tech signage—projecting confidence without feeling sharp or aggressive.
The design appears intended to deliver maximum punch with a geometric, rounded-rect construction that stays coherent across uppercase, lowercase, and numerals. Its simplified forms and consistent corner rounding suggest a focus on strong silhouettes, quick recognition, and a branded, display-first voice.
Distinctive shapes like the rounded-rect O/0 family, the wide, scalloped W, and the angular U/V bottoms emphasize a geometric, constructed personality. Numerals follow the same squared, softened logic and maintain strong presence in mixed text, though the dense color and tight counters suggest it’s best used where impact matters more than fine detail.