Sans Normal Arbat 4 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: ui text, app design, web copy, signage, presentations, modern, clean, neutral, technical, friendly, everyday usability, screen clarity, neutral branding, systematic geometry, readability, open apertures, rounded terminals, geometric, high legibility, even rhythm.
A clean sans with broadly drawn proportions and a calm, even rhythm. Strokes are uniform with gently rounded joins and terminals, and the curves read smooth and fairly geometric, especially in O/C/G and the bowls of b/p/q. Apertures are open and counters are generous, helping the letterforms stay clear at text sizes. Uppercase forms are straightforward and steady, while lowercase shows a single-storey g and simple, utilitarian shapes; numerals are plain and readable with consistent weight and spacing.
Well-suited to interface typography, dashboards, and product UI where open counters and even color aid quick recognition. It also fits web and editorial body copy at comfortable sizes, plus wayfinding or informational signage where a steady, unembellished sans is desirable. The wide proportions can add clarity in headlines and short labels while maintaining a neutral tone.
The overall tone is modern and matter-of-fact, with a friendly clarity rather than overt personality. Its wide stance and rounded geometry suggest a contemporary, approachable tech or UI sensibility without becoming playful or quirky.
The design appears intended as a general-purpose, contemporary sans that emphasizes legibility through open shapes, uniform stroke weight, and restrained geometry. It aims to provide a dependable typographic voice for everyday digital and print communication without stylistic distraction.
In the sample text, spacing and word shapes remain stable and easy to scan, with smooth curves and minimal visual noise. The design avoids sharp contrast or decorative detail, prioritizing clarity and consistency across letters and digits.