Script Puban 7 is a bold, narrow, high contrast, italic, short x-height font.
Keywords: branding, packaging, invitations, greetings, social media, playful, friendly, handmade, lively, casual, handwritten warmth, cheerful display, craft feel, modern script, brushy, bouncy, rounded, upright-leaning, looped.
A lively brush-script with a slightly right-leaning posture and pronounced thick-to-thin modulation that mimics a flexible pen or brush. Strokes are rounded and tapered, with soft terminals and occasional swashy entry/exit flicks that add motion without becoming overly ornate. Letterforms are compact and springy, with a relatively low x-height feel in the lowercase and tall, expressive ascenders and capitals. The rhythm is informal and handwritten, with subtly varied widths and a gently bouncing baseline that keeps words feeling animated while remaining readable in short lines.
This style works best for logos, product packaging, invitations, greeting cards, and social media graphics where a friendly handwritten impression is desired. It’s especially effective for short headlines, names, and emphasis lines, and is less suited to dense body copy where the lively stroke modulation could become visually busy.
The overall tone is warm and personable, balancing a tidy, polished script feel with an approachable handmade character. Its energetic curves and rounded counters give it a cheerful, conversational voice suited to upbeat, welcoming messages.
The design appears intended to deliver an expressive, modern handwritten script that feels crafted and personable while staying clean enough for everyday display use. Its controlled contrast and rounded brush terminals suggest a focus on legibility in short phrases alongside decorative charm.
Uppercase forms tend to be decorative and more calligraphic, while lowercase letters stay simpler and more repetitive for continuity in text. Numerals are consistent with the brush-like contrast and rounded terminals, reading clearly at display sizes.