Slab Normal Okday 12 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Vigor DT' by DTP Types, 'PF Centro Slab Press' by Parachute, 'Grifa Slab' by deFharo, and 'Haboro Slab' and 'Haboro Slab Soft' by insigne (names referenced only for comparison).
Keywords: headlines, editorial, posters, book covers, packaging, sturdy, traditional, confident, workmanlike, readability, authority, versatility, print robustness, bracketed, robust, blocky, ink-trap hints, high readability.
A robust slab-serif with heavy, rectangular serifs and generally even stroke weight. The serifs are mostly bracketed, giving the shapes a slightly softened, print-like join rather than a sharp mechanical cutoff. Counters are generous and round-leaning for the style, and the letters show a steady, even rhythm with clear differentiation between forms. Lowercase features a two-storey “a” and “g,” a compact “e” with a firm crossbar, and sturdy verticals; numerals are wide and stable with strong footing from the slabs.
This font is well-suited to headlines and subheads where a strong, grounded serif presence is desired, and it can also support short-to-medium editorial text thanks to its clear counters and steady rhythm. It fits well in posters, book covers, and packaging that benefits from a classic, authoritative slab-serif voice.
The overall tone is dependable and traditional, evoking classic editorial and utilitarian printing. Its heavy serifs and confident proportions communicate solidity and authority without feeling ornate or delicate.
The design appears intended as a practical, no-nonsense slab serif that delivers strong emphasis while staying readable and typographically conventional. Its restrained detailing and consistent construction suggest a workhorse approach aimed at broad, general-purpose use.
Details suggest a design tuned for printlike clarity: terminals and joins have subtle rounding, and some tight corners hint at ink-friendly shaping. The texture in paragraph settings is dense but controlled, with consistent spacing that keeps long text blocks orderly.