Sans Normal Amkeg 14 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Articulo' by Gilar Studio, 'Catesque' by Gumpita Rahayu, 'Core Sans A' and 'Core Sans AR' by S-Core, and 'Brahma' by Tall Chai (names referenced only for comparison).
Keywords: ui text, body text, editorial, product design, signage, neutral, modern, clean, friendly, functional, versatility, legibility, clarity, neutral voice, approachability, rounded, open forms, even rhythm, plain, unadorned.
This typeface is a clean, unadorned sans with broadly rounded curves and straightforward, geometric-leaning construction. Strokes are even and steady, terminals are mostly flat, and curves transition smoothly without sharp calligraphic modulation. Counters are open and generous (notably in C, G, O, and e), and the overall spacing and rhythm read as balanced and workmanlike. The lowercase shows simple, familiar shapes with a single-storey a and g, while the numerals are clear and sturdy with wide, circular bowls (especially 0 and 8).
It suits interface typography, product and marketing copy, and general-purpose editorial settings where a calm, modern sans is needed. The clear numerals and open counters also make it a solid choice for dashboards, labeling, and signage-style applications that rely on quick recognition.
The overall tone is neutral and contemporary, prioritizing clarity over personality. Its rounded geometry gives it a mild friendliness, but the detailing stays restrained, keeping the voice practical and dependable.
The design appears intended as a versatile, everyday sans focused on legibility and visual neutrality, using rounded, geometric cues to feel approachable without becoming stylized.
In text, the letterforms maintain consistent color and legibility, with distinct silhouettes for common problem pairs (like I/l/1 and O/0) aided by proportion and shape rather than decorative cues. The forms feel designed to remain readable at a range of sizes, with unobtrusive joins and steady stroke behavior.