Sans Normal Samiv 3 is a light, narrow, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, social media, friendly, handmade, casual, quirky, playful, approachability, informality, simplicity, personality, monoline, rounded, airy, open, humanist.
A slim, monoline sans with softly rounded terminals and gently irregular curves that suggest hand-drawn construction. Proportions are compact and vertically oriented, with open counters and simple, unembellished stroke endings. The uppercase is clean and straightforward, while the lowercase introduces more personality through slightly varied curves and occasional asymmetry, keeping an even rhythm and clear letter separation in text. Numerals follow the same spare, rounded logic, reading lightly and consistently alongside the letters.
This font works well for branding and packaging that benefit from a friendly, human touch, as well as posters, headlines, and social media graphics where an informal tone is desired. It can also suit short-to-medium text in contexts like invitations, menus, and labels when a clean but personable sans is preferred.
The overall tone is approachable and informal, with a subtle homemade character that feels warm rather than strict. Its restrained geometry and mild quirks give it a playful, personable voice suitable for friendly messaging and lighthearted branding.
The design appears intended to blend the clarity of a simple sans with the warmth of hand-rendered lettering, producing a relaxed, approachable texture while remaining legible and consistent across the alphabet and figures.
In running text the design maintains good spacing and a calm texture, with distinctive shapes for several letters that add charm without becoming decorative. The minimal stroke modulation and rounded joins help it stay cohesive across both display sizes and short passages.