Sans Normal Morot 3 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Campton' by René Bieder and 'Codec Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, playful, retro, punchy, attention grabbing, friendly branding, display clarity, graphic simplicity, geometric, rounded, blocky, compact, high impact.
A heavy, geometric sans with broad proportions and large interior counters. Curves are built from near-circular bowls with smoothly rounded joins, while straight strokes terminate in crisp, squared ends, creating a clean, poster-like silhouette. The lowercase shows a single-storey a and g, a compact, sturdy rhythm, and a notably tall x-height that keeps words dense and readable at display sizes. Numerals are robust and simplified, matching the letterforms with wide, stable shapes and minimal detailing.
Best suited to headlines and short-to-medium display text where weight and width can do the work—posters, storefront and wayfinding signage, packaging, and bold brand wordmarks. It can also serve as a strong supporting typeface for UI banners or social graphics when a friendly, high-impact voice is needed.
The overall tone is upbeat and approachable, with an energetic, retail-ready presence. Its rounded geometry and thick forms feel contemporary yet slightly retro, giving it a cheerful confidence suited to attention-grabbing messaging.
The design appears intended to deliver maximum impact with simple, geometric forms and a welcoming tone. Its sturdy construction and large counters suggest a focus on legibility at large sizes and reliable reproduction across print and digital display contexts.
Spacing appears generous enough to keep heavy strokes from clogging, and the punctuation (notably the period) reads as a strong, circular dot that reinforces the geometric theme. The design favors clear, iconic shapes over subtle nuance, producing consistent color across lines of text.