Serif Other Efjo 2 is a very bold, wide, high contrast, upright, normal x-height font.
Keywords: posters, headlines, branding, packaging, signage, vintage, theatrical, carnival, storybook, confident, attention, nostalgia, personality, titling, display, bracketed, flared, bulbous, swashy, quaint.
A decorative serif with heavy, sculpted letterforms and pronounced thick–thin modulation. Strokes end in strongly bracketed, flared serifs and soft teardrop/ball-like terminals, creating a carved, poster-cut feel. Counters are compact and rounded, with lively inward curves and occasional spur-like details that add texture. Proportions lean broad and display-oriented, with irregular, characterful widths and a rhythmic, slightly bouncy baseline presence in text.
Best suited to display sizes where its details and sculpted serifs can be appreciated—posters, headlines, event graphics, packaging, and signage. It can work for short blocks of copy in large settings (taglines or callouts), but the dense counters and decorative terminals favor impactful, brief text over long reading.
The overall tone is playful and old-timey, recalling hand-lettered posters and theatrical titling. Its chunky weight and ornamental terminals read as bold and extroverted, with a touch of whimsy that suits nostalgic or entertainment-driven messaging.
The design appears intended to deliver a bold, attention-grabbing serif with a nostalgic, poster-like voice. Its exaggerated bracketing and ornamental terminals prioritize character and silhouette, aiming for memorable titling rather than neutral text setting.
The font’s personality comes through most in the curved letters and diagonals, where the modulation and flared finishing strokes create a distinctive “inked” silhouette. Numerals match the same chunky, stylized construction, keeping the set visually consistent for display compositions.