Sans Normal Efguk 22 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui labels, branding, editorial, presentations, posters, modern, clean, friendly, calm, airy, versatility, approachability, readability, contemporary tone, rounded, humanist, open, legible, neutral.
This font is a slanted sans with smooth, rounded construction and an even, gentle stroke. Curves are drawn with broad circular arcs and open apertures, while terminals are softly finished rather than sharply cut. Proportions feel balanced and text-ready, with moderate ascenders and descenders, spacious counters, and a consistent rhythm that keeps lines looking tidy without becoming rigid. The numerals follow the same rounded logic, with clear, simple forms and unobtrusive diagonals where needed.
It suits contemporary interfaces and product copy where a clean, unobtrusive voice is needed, and it can also work for brand identities that want warmth without ornament. The italicized posture and rounded forms make it effective in headlines, presentation decks, and short-to-medium editorial passages where a smooth, lively texture is desirable.
Overall it conveys a modern, approachable tone—more personable than strictly technical, yet still restrained and professional. The slant adds a sense of motion and informality, while the smooth curves keep it friendly and easygoing.
The design appears intended as a versatile, modern sans that reads cleanly while maintaining a human, rounded character. Its slant suggests an emphasis on energetic emphasis and editorial tone without relying on high contrast or decorative features.
In the sample text, the combination of open shapes and restrained detailing supports readability at larger paragraph sizes, and the spacing feels comfortably generous. The design avoids quirky signatures, favoring consistent geometry and a calm texture across mixed-case settings.