Sans Contrasted Obmu 7 is a regular weight, narrow, high contrast, upright, normal x-height font.
Keywords: headlines, magazine, posters, branding, packaging, editorial, refined, dramatic, fashion, modernist, display impact, editorial voice, premium branding, space saving, condensed, crisp, sculpted, vertical, sharp.
A condensed, high-contrast roman with a strongly vertical stance and crisp, tapered stroke endings. The forms rely on straight stems and tight sidebearings, with pronounced thick–thin transitions that create a sharp, print-like rhythm. Curves are clean and controlled, counters are compact, and joins tend to stay taut rather than softly bracketed, giving the alphabet a sleek, engineered feel. Uppercase proportions read tall and commanding, while the lowercase keeps a compact footprint with neatly drawn bowls and a narrow overall set.
Best suited for headlines, pull quotes, magazine and editorial layouts, and brand marks that benefit from a tall, condensed silhouette. It can be effective on posters, packaging, and title treatments where contrast and verticality are used for impact, especially when given adequate size and spacing.
The font projects an editorial, fashion-forward tone—polished, composed, and slightly theatrical due to its stark contrast and compressed proportions. It feels premium and assertive, with a modern, display-minded seriousness rather than a casual or friendly voice.
The design appears intended to deliver a refined, condensed display voice with pronounced contrast—optimizing for impact and elegance in attention-grabbing typography while maintaining a disciplined, modern structure.
In text, the tight set and strong contrast produce an energetic vertical texture that stands out at larger sizes and in short bursts. Numerals match the condensed, high-contrast construction, supporting a cohesive typographic color across mixed alphanumeric settings.