Sans Normal Ullev 3 is a regular weight, narrow, medium contrast, upright, normal x-height font.
Keywords: book text, magazines, editorial, headlines, branding, classic, refined, authoritative, literary, readability, editorial tone, classic refinement, text economy, oldstyle, bracketed serifs, calligraphic, humanist, crisp.
This typeface presents a crisp, classical text color with subtly modulated strokes and distinctly bracketed serifs. Curves are smooth and slightly calligraphic, with tapered terminals and gentle stress that reads as traditional rather than geometric. Capitals feel stately and well-proportioned, while the lowercase shows oldstyle behavior in several forms, giving a lively rhythm in running text. Figures are proportional and follow the same serifed construction, maintaining a consistent, bookish texture.
It suits book typography, magazine editorial work, and other reading-heavy applications where a classic serif texture supports comfortable scanning. It also performs well in headlines and refined branding systems that want a traditional, trustworthy tone without excessive ornament.
The overall tone is formal and literary, suggesting editorial polish and long-form credibility. Its measured contrast and traditional detailing create a composed, authoritative voice that feels at home in contexts where heritage and clarity matter.
The font appears intended to deliver a dependable, classic reading experience with a refined editorial character. Its oldstyle-influenced lowercase and restrained contrast aim to combine tradition and clarity for contemporary publishing and identity work.
The design balances sharp joins with softened serif transitions, which helps keep text looking smooth at display and paragraph sizes. Round letters stay open and clean, and the family-wide detailing appears consistent across caps, lowercase, and numerals.