Sans Normal Efluh 1 is a light, wide, low contrast, italic, tall x-height font.
Keywords: ui, branding, editorial, packaging, presentations, modern, clean, lively, approachable, efficient, clarity, emphasis, contemporary, efficiency, readability, oblique, airy, smooth, open, crisp.
A slanted, monoline sans with smooth, rounded construction and open counters. The letterforms are lightly built with a clean rhythm and generous internal space, while the italic angle gives the set forward motion. Capitals are streamlined and slightly narrow-to-neutral in feel, and the lowercase shows a tall x-height with compact ascenders/descenders for an efficient text footprint. Numerals follow the same rounded, low-contrast logic, with simple curves and consistent stroke endings.
Well-suited for interface typography, product branding, and contemporary editorial layouts where a clean italic voice is needed. It can work for pull quotes, captions, short-to-medium paragraphs, and marketing copy that benefits from a light, agile texture without calling attention to ornamentation.
The overall tone feels modern and uncomplicated, with an energetic, forward-leaning cadence. Its smooth curves and open shapes read as friendly and accessible rather than formal, making it feel contemporary and easygoing.
The font appears intended as a versatile, contemporary oblique sans that maintains clarity in text while adding motion and emphasis through its slant. Its open forms and simplified geometry suggest a focus on straightforward communication across print and screen.
The design relies on consistent stroke weight and rounded joins, avoiding sharp detailing. Spacing appears even and the forms remain legible in continuous text, with a clear distinction between rounded and straight elements driven by the italic slant.