Sans Normal Umruh 7 is a light, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, branding, editorial, posters, packaging, modern, elegant, airy, refined, minimal, modernize, add elegance, maximize openness, display clarity, monoline, geometric, rounded, clean, open apertures.
A streamlined sans with slender strokes and generous horizontal proportions. Forms are built from smooth, continuous curves paired with crisp, straight terminals, producing a calm, monoline-like texture with only subtle contrast. Counters are large and open, bowls are broadly elliptical, and curves transition cleanly into stems without visible modulation. The overall rhythm is spacious, with a polished, contemporary finish that emphasizes clarity and lightness in display sizes.
Best suited to headlines, titling, and brand applications where a wide, elegant sans can create a premium, contemporary feel. It works well for magazine/editorial layouts, posters, and packaging where generous spacing and smooth curves can be showcased. In longer text, it will be most effective when given ample leading and tracking to preserve its airy rhythm.
The tone is modern and refined, leaning toward a quiet, design-forward sophistication. Its wide, open shapes feel airy and premium, suggesting a contemporary editorial or lifestyle sensibility rather than a utilitarian voice. The softness of the curves keeps it approachable while the restraint in detailing maintains a sleek, minimal character.
The design appears intended to provide a sleek, modern sans with expanded proportions and smooth geometric construction, prioritizing elegance and visual openness. It aims to deliver a distinctive, spacious silhouette that remains clean and readable while adding a refined display character to layouts.
Round glyphs (such as O/0 and o) read as wide ellipses, reinforcing the expansive stance across the set. Diagonals and joins are clean and uncluttered, and the punctuation and numerals match the same understated, open drawing for a consistent typographic color in short lines of text.