Sans Normal Apgom 10 is a regular weight, wide, monoline, upright, normal x-height font.
Keywords: ui text, branding, signage, editorial, headlines, modern, clean, friendly, neutral, tech, clarity, neutrality, modernization, approachability, geometric, rounded, open apertures, low contrast, crisp terminals.
A rounded geometric sans with low stroke contrast and a calm, even rhythm. Curves are built from near-circular bowls and smooth arcs, while straight strokes stay clean and consistent, giving the alphabet a tidy, engineered feel. Counters are generous and many apertures stay open (notably in letters like C, S, and e), supporting clarity at a range of sizes. Terminals are predominantly straight and crisp rather than flared, and proportions feel slightly expanded, with roomy letterforms and stable, upright construction.
Well-suited for user interfaces, dashboards, and product typography where a clean, contemporary sans is needed. The open counters and rounded structure also work well for brand systems, wayfinding, and general editorial layouts, and it scales up comfortably for headings and short display lines.
The overall tone is contemporary and approachable: clear, matter-of-fact, and quietly friendly rather than expressive or decorative. Its rounded geometry suggests a modern UI or tech sensibility while remaining neutral enough for everyday editorial use.
The design appears intended as a modern, broadly usable sans that balances geometric cleanliness with approachable rounded forms. It aims for dependable legibility and a smooth, contemporary voice that can serve both interface and brand typography without calling attention to itself.
The sample text shows smooth spacing and consistent color in paragraphs, with round punctuation and numerals that match the geometric construction of the letters. Uppercase forms read bold and simple with wide bowls (O, Q) and straightforward diagonals (V, W, X), creating a confident but restrained headline presence.