Sans Normal Koday 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'FF Transit' by FontFont, 'EquipCondensed' by Hoftype, 'Fact' by ParaType, 'TT Norms Pro' by TypeType, and 'Alber New' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, dynamic, confident, contemporary, friendly, display impact, express motion, modern branding, headline clarity, oblique, rounded, compact, punchy, clean.
A slanted, heavy sans with rounded, softly engineered curves and generally even stroke weight. Capitals are compact and sturdy with wide bowls (C, G, O, Q) and crisp, slightly angled terminals that keep edges feeling sharp rather than soft. Lowercase forms are simple and open with single‑storey a and g, a straight, slightly hooked descender on y, and a compact, utilitarian r. Numerals are large and prominent with smooth, circular 0 and 8 and a straightforward, upright-leaning 1 that reads cleanly in text.
It works especially well for short, high-impact settings such as headlines, posters, product packaging, and logo or wordmark-style branding. The strong weight and consistent slant make it effective for energetic editorial callouts and sports or lifestyle graphics where quick recognition and momentum matter.
The overall tone is energetic and forward‑moving, combining athletic punch with an approachable, modern friendliness. The oblique stance adds urgency and motion while the rounded forms keep it from feeling aggressive, making it feel confident and contemporary rather than rigid.
The design appears intended to deliver a bold, motion-oriented sans for display typography, balancing sturdy construction with rounded geometry for a contemporary, approachable feel. Its compact shapes and consistent oblique rhythm suggest an emphasis on punchy readability in large sizes and brand-forward applications.
Spacing appears moderately tight and consistent, producing a dense, headline-friendly texture. The slant is steady across letters and figures, and the shapes favor clarity over stylization, with minimal quirks beyond the angled terminals and compact proportions.