Sans Normal Udral 7 is a bold, normal width, high contrast, upright, normal x-height font visually similar to 'Begum Sans' by Indian Type Foundry, 'Chakai' by Latinotype, 'MC Attrey' by Maulana Creative, 'Skeena' by Microsoft Corporation, 'Globe SB' by Scangraphic Digital Type Collection, 'Tabac Glam' by Suitcase Type Foundry, 'Contralto' by Synthview, and 'Blacker Sans Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, editorial, posters, packaging, book covers, authoritative, classic, formal, institutional, emphasis, readability, tradition, impact, bracketed, calligraphic stress, open counters, sharp terminals, tapered joins.
A bold, high-contrast text face with crisp, bracketed serifs and a clear, traditional skeleton. Curves show noticeable modulation with tapered joins, giving round letters a slightly calligraphic stress rather than monoline construction. Proportions are compact and sturdy, with open interior spaces in letters like C, G, e, and a that help maintain clarity at heavy weight. Lowercase forms lean toward conventional book typography (double-storey a, single-storey g), and punctuation and figures follow the same confident, dark rhythm.
This font is well suited to headlines and short-to-medium editorial text where a strong typographic voice is desired. It can work effectively for book covers, posters, and packaging that benefit from a classic, weighty presence and clear letterforms at larger sizes.
The overall tone is serious and editorial, conveying authority and a conventional print sensibility. Its heavy color and sharp detailing feel formal and dependable, suited to communication that aims to be trusted and read as established.
The design appears intended to deliver a traditional, print-oriented reading voice with extra emphasis, combining classic serif structure with bold weight and pronounced contrast for impact and legibility.
The type shows strong vertical emphasis with clean, squared-off terminals on many strokes, while round forms keep smooth, controlled curves. The uppercase has a commanding presence and the lowercase maintains a steady texture, producing a dense, emphatic paragraph color in the sample text.