Slab Contrasted Hogu 5 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Gimbal Egyptian' by AVP, 'Bandera' by AndrijType, 'Vigor DT' by DTP Types, 'FF Milo Slab' by FontFont, 'Equip Slab' by Hoftype, 'Rooney' by Jan Fromm, and 'Kondolarge' by TypeK (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, retro, punchy, assertive, playful, impact, motion, display, retro cue, brand voice, slabbed, bracketed, rounded, ink-trap, bouncy.
A very heavy, right-leaning slab serif with compact, blocky forms and broad, squared terminals softened by rounding and subtle bracketing. Strokes show noticeable contrast for such a dark face, with counters kept relatively open and curves swelling into sturdy joins. The serifs read as chunky wedges/slabs, often with small cut-ins at joins that create a slightly chiseled, ink-trap-like texture in tight corners. Overall rhythm is wide and lively, with uneven internal spacing that adds a hand-cut, display-driven energy rather than a strictly geometric regularity.
Best suited for large-scale display settings such as headlines, posters, and promotional typography where its heavy slabs and italic motion can carry the layout. It also fits sports branding, energetic logos, and packaging that benefits from a retro, high-impact voice. For longer text, it works more as a short-callout or subhead style where spacing and density can be managed.
The tone is bold and extroverted, mixing vintage athletic and mid-century headline cues with a playful bounce from the italic slant and rounded shaping. It feels confident and attention-grabbing, suited to messaging that wants impact and momentum over restraint.
This design appears intended as a high-impact italic slab serif for display typography, combining sturdy slab terminals with softened, rounded shaping to stay friendly while remaining forceful. The wide stance and chiseled corner details suggest a goal of strong readability at headline sizes with a distinctive, vintage-leaning personality.
Uppercase letters maintain strong, poster-like silhouettes (notably in C, G, S, and Q), while lowercase forms lean toward single-story, sign-like simplicity with thick, supportive serifs. Numerals are stout and high-impact, with simplified shapes that match the headline character. The overall darkness and large serifs suggest careful use at smaller sizes to avoid crowding, while at larger sizes the chiseled joins and softened corners become a distinctive texture.