Sans Normal Asmel 5 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'EquipCondensed' by Hoftype; 'Belle Sans' by Park Street Studio; 'Akagi', 'Akagi Pro', and 'Macha' by Positype; 'Scylla' by URW Type Foundry; and 'Haboro Sans' by insigne (names referenced only for comparison).
Keywords: ui text, body text, editorial, signage, presentations, neutral, clean, modern, utilitarian, friendly, clarity, versatility, readability, neutrality, general-purpose, open apertures, even color, generous spacing, smooth curves, straight terminals.
A straightforward sans with clean geometry and smooth, round curves paired with crisp straight strokes. The letterforms show open apertures and simple construction, producing an even typographic color in text. Proportions feel balanced and contemporary, with clear counters and uncomplicated terminals. Numerals match the text style with consistent stroke behavior and unobtrusive shapes suited to mixed alphanumeric settings.
This font works well for interface labels, product copy, and general-purpose body text where consistent texture and legibility are important. It also suits editorial layouts and straightforward signage, and it reads cleanly in presentations and documents with a mix of letters and numbers.
The overall tone is neutral and modern, prioritizing clarity over personality. Its calm, functional presence feels familiar and approachable, making it easy to use across many contexts without calling attention to itself.
The design appears intended as a dependable, all-around sans for everyday communication, emphasizing neutrality, readability, and consistent form across uppercase, lowercase, and numerals.
In the sample text, the rhythm appears steady and readable, with good separation between characters and a smooth flow across lines. Round letters (like O, C, e) stay soft and consistent, while straight-sided forms (like H, N, L) keep edges tidy and direct.