Sans Other Wira 12 is a very bold, wide, very high contrast, upright, tall x-height font.
Keywords: posters, headlines, packaging, branding, labels, playful, retro, rugged, bold, friendly, vintage feel, print texture, display impact, casual tone, rounded, chunky, stamped, distressed, soft corners.
A chunky, rounded sans with heavy, compact forms and softened corners throughout. Strokes are mostly monoline in feel but show visible irregularities: edges wobble slightly and counters include small nicks and speckled voids that create a worn, stamped texture. The letterforms favor broad bowls and sturdy verticals, with simple, geometric construction and minimal detailing; apertures are relatively tight, and curves are generously inflated. Numerals match the same robust, poster-oriented build, with consistent texture and weight distribution across the set.
Best suited to short, bold statements where texture and mass are part of the message—posters, headlines, product packaging, labels, and identity accents. It can also work for merchandise graphics and event promotions where a vintage, printed look is desirable, while extended body text will feel heavy and visually busy.
The overall tone is lively and approachable, with a distinctly retro, hands-on character. Its distressed surface and blocky shapes suggest printed ephemera—rubber stamps, old signage, or screen-printed goods—adding a casual, slightly gritty energy without becoming harsh.
The design appears intended to deliver an impactful display voice with a built-in worn print aesthetic. By combining inflated, friendly sans shapes with deliberate distressing and slightly irregular outlines, it aims to evoke vintage production methods and add instant character to contemporary layouts.
Texture is baked into the glyph shapes rather than applied as a separate effect, so the wear pattern reads consistently at display sizes. Because the counters and joints are tight and the distressing introduces small holes, clarity can drop quickly at smaller sizes or in dense settings, while large-scale use emphasizes its tactile personality.